This privacy policy (Policy) relates to your personal information in connection with your use of and access to the King Living website (https://www.kingliving.co.uk/) (the King Living Platform) and any services or products provided by King Living through the King Living Platform or at a King Living showroom (the King Living Platform and services together forming the King Living Services).
We are committed to protecting your information and your right to privacy. If you have any questions or concerns about our Policy, or our practices with regards to your personal information, please contact us via privacy@kingliving.co.uk
When you use the King Living Services, you trust us with your information and we take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this Policy that you do not agree with, please discontinue your use of the King Living Services.
We review this Policy regularly and it is your responsibility to check regularly and determine whether you still agree to comply with the Policy. If you do not agree to any changes to this Policy then you must immediately stop using the King Living Services. In the event we make any significant changes to this Policy we will use our reasonable endeavours to inform you of such changes in advance in writing.
It is important that the personal information we hold about you is true, complete, accurate and current. Accordingly, you must notify us of any changes to your personal information (for example, if you change your address or email address).
The King Living Services are owned and operated by King Furniture UK Limited (Company Number 13503839). Our registered office is Capital Law Limited, Capital Building, Tyndall Street, Cardiff, Wales, CF10 4AZ. (trading as “King Living”) (King Living/we/us/our). King Living is the controller (also known as a data controller) of, and is responsible for, your personal information. The term “you” refers to the user wishing to access and/or use the King Living Services.
In Short: We collect personal information that you provide to us including information such as your name, address, contact information, date of birth, job title, social media handles/URLs and payment card information.
(a) Where and how we collect personal information
We collect personal information that you voluntarily provide to us when registering to use and actually using the King Living Services, or otherwise contacting us.
If you apply or are put forward for a role with us, or work for us (either directly or indirectly) for any period of time, we also collect your personal information, which may include your contact details, financial and payment details, details of your education, qualifications and skills, your marital status, your nationality, your NI number, your job title and your CV.
More particularly, the personal information that we collect depends on the context of your interactions with us, the choices you make and the products and features you use. For example:
(b) The types of personal information we may collect
When you use the King Living Services and/or when you otherwise deal with us, we may collect the following information about you (the Information):
In Short: Occasionally we may need to ask you to provide sensitive personal data. If we do, we will explain why we are requesting it and how we will use it.
We will not usually ask you to provide sensitive personal information. We will only ask you to provide sensitive personal information if we need to for a specific reason, for example, if we believe you are having difficulty dealing with your account due to illness. If we request such information, we will explain why we are requesting it and how we will use it.
Sensitive personal information includes information relating to your ethnic origin, political opinions, religious beliefs, whether you belong to a trade union, your physical or mental health or condition, sexual life, and whether you have committed a criminal offence. We will only collect your sensitive personal information with your explicit consent.
In Short: We may receive information about you from third parties, and we may use this information to provide, improve and personalise the King Living Services.
Occasionally we may receive information about you from other sources, which we will add to the information we already hold about you in order to help us provide, improve and personalise the King Living Services. If you apply for a job with us, we may also receive information from those who provide references relating to your prospective or actual engagement or employment.
In Short: Some Information – such as IP addresses and/or browser and device characteristics – is collected automatically when you use the King Living Platform.
We automatically collect certain Information when you visit, use or navigate the King Living Platform. This Information does not reveal your specific identity (unless your device name is the same as your name) but may include device and usage Information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, Information about how and when you use the King Living Platform and other technical Information. This Information is primarily needed to maintain the security and operation of the King Living Platform, and for our internal analytics and reporting purposes.
Like many businesses, we also collect Information through cookies and similar technologies. You can find out more about this in our Cookie Policy.
In Short: We process your Information for purposes based on legitimate business interests, the fulfilment of our contract with you, compliance with our legal obligations, and/or your consent.
We use your Information collected via the King Living Services for a variety of business purposes described below. We process your Information for these purposes in reliance on our legitimate business interests (Business Purposes), in order to enter into or perform a contract with you (Contractual Reasons), with your consent (Consent), and/or for compliance with our legal obligations (Legal Reasons). We indicate the specific processing grounds we rely on next to each purpose listed below.
We may process your Information for the following purposes:
In Short: We only share Information for Contractual Reasons, to fulfil our Business Purposes, or with your Consent.
We only share and disclose your Information in the following situations:
We may disclose aggregated, anonymous Information (i.e. Information from which you cannot be personally identified), or insights based on such anonymous Information, to selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of the King Living Services. In such circumstances we will not disclose any Information which can identify you personally.
In Short: We may transfer, store, and process your Information internationally, but will take all reasonable steps to ensure it is protected.
Whenever we transfer your Information internationally, we will take all reasonably practicable measures to protect your Information in accordance with this Policy and applicable laws. To the extent that any transfer requires approved safeguards to be in place we will only transfer your Information to countries that have been deemed to provide an adequate level of protection for personal data or using any legally compliant methods for such transfer.
In Short: We are not responsible for the safety of any Information that you share with third party providers who feature or advertise, but are not affiliated with, the King Living Services.
The King Living Platform may feature links to third party websites or social media channels, or contain advertisements from third parties that are not affiliated with us and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this Policy.
We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the King Living Platform. You should review the policies of such third parties and contact them directly if you have any related questions.
In Short: We keep your Information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is permitted or required by law.
We will only keep your Information for as long as it is necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (such as tax law, accounting requirements or other legal or regulatory requirements).
When we have no ongoing Business Purpose to justify the processing of your Information, we will either delete or anonymise it, or, if this is not possible (for example, because your Information has been stored in backup archives), then we will securely store your Information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your Information through a system of organisational and technical security measures.
We have implemented appropriate technical and organisational security measures designed to protect the security of any Information we process. For example, we store your personal data on secure servers and company data is stored on separate secure encrypted disks when not in use.
We have procedures in place to deal with any suspected data security breach. We will notify you and any applicable supervisory body of a suspected data breach where we are legally required to do so.
However, please also remember that we cannot guarantee that the Internet itself is 100% secure. Although we will use our reasonable endeavours to protect your Information, we cannot guarantee the security or integrity of personal Information that is transferred from you or to you via the Internet. Transmission of personal Information to and from the King Living Platform is therefore at your own risk. You should only access our services within a secure environment.
In Short: We take steps to ensure that the King Living Services are only used by those over 16 years of age and we do not knowingly collect data from or market to children under 16 years of age.
We do not knowingly solicit data from or market to children under 16 years of age. By using the King Living Services, you represent that you are at least 16 years of age. If we learn that Information from users less than 16 years of age has been collected, we will deactivate the relevant account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under 16 years of age, please contact us immediately via privacy@kingliving.co.uk.
You will be required to give Consent to certain processing activities before we can process your Information. Where applicable, we will seek Consent from you when you first submit Information to or through the King Living Services.
If you have previously given your Consent you may freely withdraw such Consent at any time. You can do this by emailing privacy@kingliving.co.uk or, where applicable, clicking the ‘Unsubscribe’ button that appears in mailing list communications.
If you withdraw your Consent, and if we do not have another legal basis for processing your Information, then we will stop processing your Information. If we do have another legal basis for processing your Information, then we may continue to do so subject to your legal rights.
Please note that if we need to process your Information in order for you to use the King Living Services and you object or do not provide Consent to us processing your Information, you accept that the King Living Services will no longer be available to you.
If you have given Consent to marketing we may contact you about our products, services, promotions and special offers. If you no longer wish to receive such Information, you can withdraw your Consent at any time by sending an email to privacy@kingliving.co.uk or unsubscribing from the communications.
If you have given Consent, we may share your Information with carefully selected third party organisations and business partners and they may contact you directly. If you would prefer to no longer receive direct marketing communications from third parties and partners after previously giving your Consent, please contact those third parties and partners directly to withdraw the Consent.
You may at any time review or change the Information in your account by logging into your King Living account.
If you wish to terminate your King Living account, please contact us via privacy@kingliving.co.uk and we can arrange this for you. Some Information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms and Conditions and/or comply with legal requirements.
In Short: You have certain rights in respect of your Information.
You have certain rights in relation to the Information that we hold about you depending on where you are located or from. For EU and UK citizens and residents you have a number of specific rights, details of these rights and how to exercise them are set out below. If you are based in another country and request to exercise one of the rights below or any other right you may have, we will do our best to fulfil such a request and will always fulfil the request if legally required. Please note that we will require evidence of your identity before we are able to respond to any requests. This is a security measure to ensure that your Information is not disclosed to a person who does not have the right to receive it. We may also contact you to ask you for further Information in relation to your request to speed up our response. To exercise or discuss any of your rights, please contact us via privacy@kingliving.co.uk.
If we are relying on Consent to process your Information, you have the right to withdraw your Consent at any time. Please note however that this will not affect the lawfulness of the processing that occurred before the withdrawal of such Consent.
We welcome your feedback and questions on this Policy. If you wish to contact us about this Policy or have any other questions, please email us via privacy@kingliving.co.uk.
You have the right to make a complaint at any time to the UK Information Commissioner’s Office (the ICO) at (https://ico.org.uk/concerns).
We would, however, appreciate the opportunity to address or respond to any concerns or questions you may have before you approach any other agency or body, and therefore invite you please to contact us in the first instance.
The King Living website accessible here (the Website) uses cookies to distinguish you from other users of the Website. Cookies are small pieces of information generated by a web page server and stored on your device or computer that record how you use or navigate the Website.
Cookies help make the interaction between you and the Website faster and easier. They help us provide you with a good experience when you browse the Website, and also allow us to improve the Website. Most browsers automatically accept cookies, but you can usually change your browser to prevent cookies being stored. By continuing to browse the Website, you are agreeing to our use of cookies. Please be aware that restricting cookies may impact on your user experience and may prevent you from using parts of the Website.
The cookies we use may include, but are not limited to:
We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.
The following table provides more information about some of the individual cookies we may use and the purposes for which we may use them.
Cookie Type | Cookie Name | Purpose | More information |
Essential | Particular Audience (PAC & PAS) | To return results for onsite product search and to personalise the site through search and recommendations giving a better shopping experience. More information about Particular Audience is available here (https://particularaudience.com) and their Data and Cookie Policy is available here (https://particularaudience.com/privacy/) | More information about Particular Audience is available here (https://particularaudience.com) and their Data and Cookie Policy is available here (https://particularaudience.com/privacy/) |
Essential | Magento | This cookie helps store login information to prevent having to submit username and password for each page visited. It helps keep track of the potential purchases in your shopping cart and wish list and enables you to have a better and more secure shopping experience on the Website. | More information about Magento is available here and their Privacy Policy is available here |
Essential | Wisepops | Persistent cookie that helps provide a consistent experience for visitors, by recording data such as sale campaigns viewed and converted by visitors, and their A/B testing group. | More information about Wisepops is available here and their Data and Cookie Policy is available here |
Essential | wisepops_visits | Persistent cookie that stores the last 10 visit dates. This helps resolve conditions such as "Display to visitors who visited 5 times in the last month". |
Please refer to links above about Wisepops and their Cookie and Data Policy |
Essential | wisepops_props | Persistent cookie that stores custom properties across sessions. This is also a cookie for targeting resolution. For example: "Last purchase date is before 1 month ago". |
Please refer to links above about Wisepops and their Cookie and Data Policy |
Essential | wisepops_noshow | Persistent cookie that disables Wisepops. created when a visitor clicks "Don't show popups again". | Please refer to links above about Wisepops and their Cookie and Data Policy |
Essential | wisepops_session | Cookie that stores data during the visitor’s session and maximum 2 hours for targeting resolution. Example: The initial referrer, the UTM parameters of the first page of the visit, etc. |
Please refer to links above about Wisepops and their Cookie and Data Policy |
Essential | viewedOuibounceModal | Technical session cookie used for exit-intent detection. | Please refer to links above about Wisepops and their Cookie and Data Policy |
Essential | Dotdigital | Cookies that are essential to provide the Dotdigital service, such as cookies which check King Living is eligible to access and use the service. | More information about Dotdigital is available here, their Privacy Policy is available here their Cookie Policy is available here, and more information about Dotdigital cookies are available here |
Analytical/ Performance | wisepops_wsb-… | Analytics identifier cookie that allows King Living to receive information about the performance of sales campaigns. | Please refer to links above about Wisepops and their Cookie and Data Policy |
Analytical/ Performance | Magento | Cookie that stores information on recently viewed and compared products for easy navigation | Please refer to links above about Magenta and their Privacy Policy |
Analytical/ Performance | Dotdigital | Cookie that helps provide a high quality experience by customizing our offering and quickly identifying and fixing any issues that arise, for example by keeping track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We may also use this information to highlight articles or site services that we think will be of interest to you based on your usage of Website. | More information about Dotdigital is available here, their Privacy Policy is available here and their Cookie Policy is available here |
Analytical/ Performance | Google Analytics |
Cookies that help: (a) Estimate our audience size and usage pattern. (b) Understand how visitors navigate to and through the Website. (c) Track the effectiveness of digital marketing campaigns. (d) Recognise you when you return to the Website. |
More information about Google Analytics is available here and their Privacy Policy is available here |
Functionality | Dotdigital | Cookie that helps remember visitor preferences and provide enhanced services such as allowing visitors to watch videos online. |
More information about Dotdigital is available here, their Privacy Policy is available here and their Cookie Policy is available here |
Targeting | Google AdWords Conversion Tracking | Cookie that helps deliver targeted online ads based on previous visits to the Website. These cookies expire within 30 days and do not contain information that can identify you personally. |
More information about Google Advertising is available here and their Privacy Policy is available here |
Targeting | Google AdWords Remarketing | Cookie that helps deliver targeted online ads based on previous visits to the Website. | Please refer to links above about Google Advertising and their Privacy Policy |
Targeting | Google Tag Manager | Cookie that helps understand visitor information and the source of visits. | More information about Google Tag Manager is available here |
Targeting | Facebook Advertising | Cookie that helps deliver targeted online ads based on previous visits to the Website. | More information about the Facebook Cookie Policy is available here |
All of the most popular web browsers provide options to manage cookies. You can choose to accept or reject all cookies, or decide to accept or reject specific types of cookies.
2.1 How to manage cookies in different web browsers
Most browsers allow you to turn off cookies, although please note that turning off cookies may restrict the ways in which you can use the Website.
The following links provide information on how to change or manage cookies and cookie settings on some popular browsers:
Please note that we do not currently respond to Do Not Track (DNT) signals.
We strongly recommend that you leave cookie settings in place because the use of cookies enable you to take advantage of the most useful features of the Website, but this remains your personal choice.
For more information about cookies and how to manage them you can also visit the About Cookies website.
You may encounter cookies used by third parties and placed on certain parts of the Website that we do not control (including, for example, advertising networks and providers of external services like web traffic analysis services). Please note that when third parties are collecting information about you, they are acting as controllers in their own right, and not on our behalf. We do not accept responsibility or liability in relation to such cookies.
We may modify this policy at any time and in our sole discretion. Any changes become effective immediately upon our posting of the changes on our website. We recommend you periodically check and review our Privacy Policy and Cookie Policy.